Innovation is our passion. It’s part of the BMW brand – just like our six-cylinder in-line engines, the kidney grille or the Hofmeister kink. Revolutionary innovations have shaped the history of our company and the image of our automobiles. Enter a BMW and you know you will fi nd an intelligent combination of the possible and the practical.

Because we don’t subscribe to developing new technology for its own sake: only when an invention proves that its makes driving more effi cient, safer or more enjoyable will we develop it into a BMW innovation. Active Steering is a perfect example: in 2004 it earned us an award as the most innovative company in Germany. But for us the most valuable award is the satisfaction of our customers. Every day, our developers, engineers, technicians and designers take on the challenge of fi nding not just any solution but the very best. Not to simply meet standards, but to surpass them. Driving a BMW means sensing this in every detail: in its quality and design. In its remarkable agility. In its dynamic, effi cient engines. After all, there’s one BMW innovation that sets us apart from all others: sheer driving pleasure.